Explore Greek Yogurt Beverage Options
Greek Yogurt. For some, it conjures up images of fit native Greeks, thriving off the Mediterranean diet as they enjoy the sun-washed coast. For others it may call to mind the simple image of the crowded yogurt aisle, with the Greek option packing a protein punch that makes the yogurt most of us grew up on look like a sugar snack. Whatever the connotation of your imagination, the fact is Greek yogurt is the new force to be reckoned with in both the food and beverage industry.
Greek yogurt sales are currently over $3 billion annually, and U.S consumption growing 5% each year. The exciting news is that there is only room to grow with the Greek yogurt trend. Many believe Greek yogurt drinks, as a form of a “drinkable breakfast”, are the next big thing. “Up and Go” in Australia is credited as being a big reason that the percent of Australians purchasing breakfast drinks has nearly doubled since 20081, and the trend is only expected to grow.
As part of our innovation efforts, we have created prototypes of ready to drink Greek yogurt smoothie beverages. With Glanbia's Optisol offerings, this beverage allows the "made with Greek yogurt" claim, instead of "Greek style" wording, which can be a deterrent. Not only is the drink functional and delicious, but it offers substantial protein content.
With the mantra “Protein is King” accurately depicting both the market and the industry, the 24 grams of protein per 8 oz serving that Greek yogurt is able to offer is hard to beat. Dry Greek yogurt powder make an excellent drink base and is able to pack an even more hearty protein punch, while being a delicious, satisfying alternative to the many chalky or tasteless protein powders on the market. Focus group finding have shown that consumers equate yogurt being “Greek” with being healthier, more natural and authentic, and less caloric. “Greek also means thick, creamy, and smooth in consumers minds, all of which traits lend themselves well to the beverage category.
Give consumers what they are looking for, and seize the opportunity to be a leader in this exciting new trend!